While I have not personally been in a Canadian Tire store, by naming convention alone, I am assuming they sell primarily tires and automotive supplies.
We have talked a lot about being creative and thinking outside of the box. So one of my favorite articles this week, was on Dell's Twitter initiatives. Dell has produced over $1 million in sales through Twitter sales alerts.
Change Has Come to America are the words scrolling on the much enhanced Whitehouse.gov website launched as President Barack Obama took his oath.
Time to decompress from this year's annual NRF Show in New York City. I'm pleased to announce that the show was relatively well attended. While traffic was down (although not nearly as bad as predicted), the quality was definitely up.
Did you know the average Facebook user spends around 300 minutes per month on the site? Blogs are fast becoming one of the top rated tools for product purchasing information. And the CEO of Zappos has more than 2900 followers and 3200 friends on Twitter.
This goes well with the article seeded earlier on online shopping and what retailers are doing to enhance the online customer experience - in other words, drive more sales before Christmas.
NRF just released today that 40.2% of people with last minute shopping will hit the web in the last few days before xmas and with more and more retailers offering Dec.
The trend toward CRM - or knowing your customer - will only get stronger as the Gen Xers enter their peak years of product and service consumption.
Checking out at a favorite shoe store, I am told by the associate that they are "Going Green" -- just the fancy word for we no longer have bags. She then proceeds to punch a couple holes out of the shoe box, slaps a handle on it and sends me on my way.
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